Originally Posted by itto

But you NEED traffic in order to monetise your content.

You NEED traffic in order to monetise good content.
You NEED traffic in order to monetise crap content.

The fact that a site with plenty of content attracts people (traffic), so "CONTENT > traffic" is not a valid argument to me, just because it doesn't have to be that way. You can also get traffic to a site *without* plenty of content. But as soon as you eliminate the traffic-part in every scenario, you cannot monetise your content. So, TRAFFIC > content.

You don't really NEED content in order to monetise traffic.

Heck, you could even sell bags of hot air, given you have enough traffic.
Peace.



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