Mobile-Porn Market to Hit $3.5 Billion by 2010

wow that's larger than I ever imagined

Many webmasters are already sitting on terrabytes of digital data - mobile is just another distribution channel which, perhaps surprisingly, seems to be being embraced by mainsteam more than the adult industry. Usually it's the other way round!

The other thing to bear in mind is that the overall perception with users on the (fixed-line) internet is that content should be for free - whereas users are already used to paying for premium content for, and by means of, their cellphones.

Mobile chat 'to-go' in Europe looking very promising...

interesting...

a lot of opportunity there for sure

I don't get it...

Porn is for jerking off right?
Who the hell wanna jerk off looking at their phone?

Adult webmasters interested in going mobile might be interested in this web presentation but be warned, it lasts nearly an hour.

word up. the iphone is gonna change everything. check this demo out http://www.gofuckyourself.com/showthread.php?t=790674

i want some share of it

There's something like 3.3 billion mobile phone subscribers in the world... over half the population of earth. This number is climbing very fast.

Many of them, specially in africa (fastest growing mobile market) dont even have PC's... their phone is their computer. What else are they gonna watch porn on?

If you can manage to get at least 1 dollar from a thousandth of a % of the amount of mobile subscribers in the world, you've just made 3 million dollars.

Does this mean all those www.iphone****.com domains are gonna be worth something?

Domain auction at Sedo.com recently and top selling names were Music.mobi $616,000 & Games.mobi $401,500

xobile.com =]

mobile market is very interesting - sms cost nothing, but with 100k sales thats will alot of money

wow

how does a regular affiliate webmaster participate in this game?

Hey Jai, a start would be sign up here www.sex-goes-mobile.com and check out the online seminar

You can read about www.midnitemonkey.com and what they have done with my content on pages 91 & 92 in this report.

The further reference Midnite Monkey on pages 107, 108, 110, 115, 124 and 125.

The report costs $5k...

Interesting!

From Pages 91-2 of the Report


xi. MidniteMonkey

midnitemonkey_brand_header

Juniper Research interviewed Jasper Steele and Rowdy Oh, co-founders,
MidniteMonkey

The privately-owned MidniteMonkey launched in May 2007 and is one of the
first adult service providers which has specifically targeted the US market.
Given the lack of age-verification services in the US, the company is
obliged to offer its adult content solely off-portal, although it does have
"U-rated" bikini and lingerie content which it is selling to the carriers.

MidniteMonkey sources content from various content providers (including, in
the first publicly announced deal, the Adventures of Porno Dan) and offers
its subscribers unlimited access to its library of streamed video services.
MidniteMonkey.com also plans to add licensed content that covers the gay and interracial content niches in Q4 2007.

Access to the service costs $4.99 for the first month and $14.99 thereafter.
MidniteMonkey exectutives Jasper Steele and Rowdy Oh said that while the
company had the ability to offer various billing options, they hose the
subscription model "since it dominates the current billing option in mobile
video services today". Given the restrictions on payments in the US, credit
card billing was essentially the only viable option Elaborating on the
retail price strategy, Steele said said that the company's aim:

"Was to make the first month a low barrier of entry for the US, to us it was
a fair market price for access to an unlimited library of content, for the
same price as one DVD. That positions our services in a value proposition,
and we believe value drives adoption."[1]

The company feels that, thus far, the strategy has been successful, with
churn rates lower than for either other mobile services or for adult
broadband services, although Steele did sound a cautionary note:

"We've seen a very low churn rate compared to other mobile services. Churn
for other services is 20-30 per cent, we are running at less than 10 per
cent, but because we are six months young, we need another six months for an accurate comparison. Now, if we were to compare why we have lower churn than, say, broadband, it's because there is a great deal of competition in the broadband space, therefore giving customers plenty of reasons to leave
one service for another, and as a service provider you're also challenged by
a lot of free content that is pervasive. Right now on mobile in the US,
there's a limited number of competitors. From our perspective, firstly, we
have to continually deliver content that meets customers' interests,
secondly, the video content must be flawless and available on any video
capable device, and third, pricing has to be right. If we can do this... we
should do well against churn..."[2]

MidniteMonkey primarily markets its services via mobile search engines.
While, said Steele, no advertising media were out of the question,

"We're finding that's it difficult for the user to jump from seeing a banner
ad on broadband, and go on to click through onto the mobile; as long as you
can market on the same platform, that's the greatest success we've had so
far..."[3]

Interesting Yahoo/Bango webcast on the subject here

But be warned : it lasts nearly an hour, so you might want to grab a coffee beforehand...