|
It just shows who the player with the stronger hand is... if you have to go making negative ads like these it's pretty obvious you've got some major issues with your own product.
They should be selling based on the merits of their own product, not based on the implied shortcomings of others.
It's along the lines of BMW ads versus Ford ads. BMW is "The Ultimate Driving Machine", because their product stands strong on it's own. And Ford is "Have you driven a Ford lately?". It's along the lines of saying "We know everyone thinks we suck... can you come back and give us another try? Please?" Oh and let's not forget about Chrysler's "Imported from Detroit" slogan. It's like they're saying "We know BMW, Audi, and Mercedes make better cars than we do... but we're going to try to use the 'import' wording creatively to lend some cred to our crappy widget factory..."
Apple doesn't talk about their competition. Samsung should take a tip.
|