Quote:
Originally Posted by DamageX
Call me crazy, but that sounds to me like you're suggesting that MVT is not split testing.
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But I don't suggest that, do I?
It's me saying MVT is better than traditional split testing, which *usually* is just a/b. Indeed if you google split testing, the A/B wiki page comes up.
"A/B testing, split testing or bucket testing compares a control sample to other samples in order to discover how to improve response or conversion rates."
http://en.wikipedia.org/wiki/A/B_testing
Whereas MVT has a page to itself:
http://en.wikipedia.org/wiki/Multivariate_testing
HTH clear up any confusion.
The takeaway from all this though is there never is 'a perfect tour', you should constantly be testing and improving. And I think we're in agreement about that.