Quote:
Originally Posted by DWB
We have tested the shit out of price points and on the current sites $29.95 outperforms by a long shot. We even went as low as $9.99 and it brought sales to a stand still. Back to $29.95 and the sales came back. Almost defies logic.
We're about to open some new sites and will test those as well, but I won't be shocked to find the same is true for them.
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Me as a surfer would be suspicious to anything cheap, for $ 9.99 would expect either not much content inside, not as good as other sites, getting my card banged etc.
It's the same flawed logic - why are they cheaper than others?
I assume someone who joined sites for $29.95 before and was satisfied will also be hardly persuaded to join by a lower price, unless it's review site surfers who, according to experience, usually look for a discount, try to download as much as possible and cancel immediately so they don't get rebilled.