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Customers are used to prices going up and up and things becoming more expensive all the time.
When I grew up a beer in a bar was $2, now the same beer is $8
If you are still charging $19.95 for a membership you are shooting yourself in the foot. You will not see less sales or rebills if you change it to $29.95. Even if you do see a slight decrease, the extra $10 per join on all the sales will make up for it bigtime.
You can even use $39.95. Especially on the rebills for cheap trials. It WILL make you more money. 100% guaranteed.
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