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As a husband/wife company - neither of us had the time or desire to handle an affiliate program, so a few years ago we opted to have Verotel handle it for us. No muss, no fuss.
I resisted even having an affiliate program for the longest time. It was never about the money for us. But so many people contacted us wanting to promote our stuff over the years, we finally decided to placate everyone and launch a program.
Truth be told - I've never even looked at the affiliate stats (although my wife does once or twice a year). I couldn't even give a ballpark figure of our affiliate transactions.
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