Originally Posted by B.Barnato

Yes, but then:

In your tumblr admin panel, under blog settings you have the option of adding a custom domain name.

Do that.

Treat your tumblr as you would a normal blog, not some social media twitter gadget.

Optimize your tumblr, under customize theme, fill in title and description. Use the sidebar to your full advantage.

Ignore following other users, pick a theme that is easy to navigate and that does not require the user to click on images to view in full size. I use the default theme on most of my tumblrs.

Use the queue function to provide regular updates and post good quality content.

Focus on time spent on site and returning visitors.