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I partner with someone on some projects and he wanted to implement a slightly modified MLM campaign on a couple of mainstream sites we have, and while I really disagree with it, it actually is very effective and helped things become an automated machine, but I still do have really mixed feelings about it.
If you are planning on going with this approach, as with anything make sure you offer people the proper metrics so they can track things and set up a proper FAQ or explanation of how it works otherwise you'll have a lot of angry people on your hands.
This is my first post and I read gfy often and hope I can contribute something.
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