Originally Posted by Paul Markham

Find something that you can do, which hasn't been done to death and can't be copied by 100s of other people.

Research it until you know it better or as well as your target market.

Make it personal and as if it's a piece of you.

Give it a unique twist.

Things you can't do well, find people who can.

Set out a business plan and strategy with targets.

Then be ready to work very hard and lose money for 6 months.

There are no short cuts to success that really work. Hard work is the least important, having a great idea and the talent to do it are what really counts.