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Don't "Find what works and rinse and repeat".
If you don't have a very good idea of what works, educate yourself. While you rinse and repeat, the market is leaving you behind or copying you. Always be building and adapting.
As Adam says most porn is free. So find a way to present your porn in a unique way that creates the impulse to buy.
Treat customers with respect or they won't respect you or your product.
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