Quote:
Originally Posted by Rochard
Some of of customers at YNOT Mail use a trigger - When a customer opens the email the email address gets moved to a "good list" and the rest gets trashed.
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Right. Those are called openers and clickers. Obviously the "good data" in emailing.
The goal of email marketing is not just to carpet bomb 10 million people who do not want your shit. It is to locate the openers and clickers in your lists, find out what they will buy or if you can convert them on some offer.
There is plenty of mailer software out there that will track openers, and clickers. Some ESP's provide it, some mailer platforms provide it, but this is ultimately what you are after if you know what you are doing when it comes to email marketing. Openers, clickers, conversions.
Quote:
Originally Posted by Rochard
However, if you are purchasing email addresses... You are not SPAM Compliant.
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Correct.
