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If you want it done right there are some reputable programmers. Candyflip has benn promoting his services building apps. Search for comments from people who have used him.
I've never met a rich person who did at all themselves - marketing, programing, business development, bookkeeping, everything. Everyone I know who is successful hires good programmers, good systems people, etc. I recently brought in a marketing and biz dev person because that's not my forte. Much of wisdom is knowing what it is you don't know.
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