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I also had a record high in March and april is lower, I think its pretty simple.
Payment processors were feeling good in march and had the scrub and fraud checking set fairly low. The increased sales volume got them feeling good enough about cash flow to run up security and this limits fraud joins but also produces quite a few false positives.
One they (not us) feel the squeeze from the reduced income they will turn it back down and we will all be trying to figure out what we did right again.
BTW Sara I don't know what you are referring to when you talk about form submit percentages. I get the approvals, I just don't know what you mean about join form percentages. Percentage of all visitors that visit your site that end up filling out the form? Percentage of uniques that convert to form submits, what?
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