Some people are gifted at generating traffic, but can't sell shit. Some people have a lot of money, but can't generate their own traffic for shit. Then there's the huge gray area in between. There's a lot of clueless people sitting here dissing publishers for not properly monetizing their own traffic and dissing advertisers for buying traffic that must be worthless since it's for sell, and others dissing both groups for using brokers... day in and day out... meanwhile the publishers, advertisers and brokers are all doing business. 
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“If you can convince the lowest white man he’s better than the best colored man, he won’t notice you’re picking his pocket. Hell, give him somebody to look down on, and he’ll empty his pockets for you.”
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