Originally Posted by nextri

The advantage of using an ad network to sell your traffic is that you don't have to figure out what is selling best on your site, for all possible geos. What we do at plugrush, is to constantly optimize and test different products and programs that specialize in traffic from different countries to find what is converting best for each country. This gives us a good base to set pricing to, and let advertisers bid above this. Some countries are a lot more profitable on mobile than US traffic.

Another key element to consider is that with mobile redirects, where all your mobile traffic is being sold to advertisers, users aren't getting any content for free. They are all being directed to products that costs money. This is why mobile traffic is still worth a lot more than regular web traffic where content is so easy to find for free. On mobiles it's still hard to find the free content for the average surfer. Which means, they are more willing to pay for it on mobile. Hence better conversions..