Quote:
Originally Posted by jigg
I block publishers whose traffic does not convert for me all the time. I've blocked large well known sites after spending $2,000-3,000 and getting nothing in return. I don't care if you have 1000 or 100 million impressions available and neither do other advertisers whose goal is to make money.
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Most people think traffic = $$$$
Only one thing in business that equals money and is money at the bottom of the profit column.
Traffic could be I,000,000 a month, turn over may be $100,000 and profit $10,000. And the only number that counts is the $10,000. It's something the people working from home on their own will never grasp.
With ratios getting worse all the time, ads are worth less, traffic is worth less.