View Single Post
Old 04-06-2012, 11:03 PM  
Paul Markham
Too old to care
 
Paul Markham's Avatar
 
Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally Posted by jigg View Post
I block publishers whose traffic does not convert for me all the time. I've blocked large well known sites after spending $2,000-3,000 and getting nothing in return. I don't care if you have 1000 or 100 million impressions available and neither do other advertisers whose goal is to make money.
Most people think traffic = $$$$

Only one thing in business that equals money and is money at the bottom of the profit column.

Traffic could be I,000,000 a month, turn over may be $100,000 and profit $10,000. And the only number that counts is the $10,000. It's something the people working from home on their own will never grasp.

With ratios getting worse all the time, ads are worth less, traffic is worth less.
Paul Markham is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote