Quote:
Originally Posted by signupdamnit
It evens out because many of us will pull our redirects when the rates get too low. The rates were high enough for a time such that people who normally would never think of redirecting any of their traffic did so because it was so profitable. Supply and demand.
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I think you're missing the point
you seem to think you' re entitled to a minimum cpm because that's how it was when things started. You are not.
I block publishers whose traffic does not convert for me all the time. I've blocked large well known sites after spending $2,000-3,000 and getting nothing in return. I don't care if you have 1000 or 100 million impressions available and neither do other advertisers whose goal is to make money.
in mainstream when the glut of inventory happened, CPMs cratered all the way down from double digit dollars for many many sites. Some huge, well known sites had CPMs below a dollar. Even today I can buy media on Facebook, Mediafire and others trough Rubicon for cents.
Supply and demand indeed
And if your traffic deserves the minimum CPM you want, then redirect it to a sponsor that would make you that much money. No need to rely on advertisers if your traffic is that great