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Originally Posted by gideongallery
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She says herself in the description that she is budgeting $15K for the cost of creating the album and that any money beyond that will go to hiring a publicist and/or licensing company and going towards promoting the album.
So basically she is buying $77,888 dollars worth of lottery tickets and hoping that this release can build her up enough of a fan base that she can go forward and make money at a later time.
It isn't a bad idea and it is a hell of a lot better than spending $77,888 of her own money or borrowing that money or signing over her soul to a record label, but let's not pretend that she is putting that money in her pocket as a profit.