Quote:
Originally Posted by candyflip
I am involved in a cupcake shop venture that has done Groupon three times in the past year, with success...and I was always the skeptical one in the group.
The coupon has never included our core product, but instead a small meal that would end with them buying a few pricey cupcakes.
Not going out of business. Just opened a second location and delivery business.
They can crater for all I care. There are a number of local ones, one we tested got the same results.
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Did you find a lot of people that came in to redeem Groupon's only stuck to the item they bought or did they actually upsell to your core product as well? Did those customers recur or were they one timers who came in for the groupon (if you can track that)?
WG