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I am involved in a cupcake shop venture that has done Groupon three times in the past year, with success...and I was always the skeptical one in the group.
The coupon has never included our core product, but instead a small meal that would end with them buying a few pricey cupcakes.
Not going out of business. Just opened a second location and delivery business.
They can crater for all I care. There are a number of local ones, one we tested got the same results.
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