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Originally Posted by Captain Kawaii
I met Ella and Taban at Internext. She's hot and smart and he's just "Sheldon" smart. Interesting system they have. They should not just be summarily dismissed, imo./
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They are summarily dismissed because they are selling snake oil, imho. And snake oil that can spectacularly backfire, as in this very public case.
All I want any of these DMCA senders to do is post one case study/white paper proving using them has led to an increase in profits.
People have been doing it for years now. And I've not seen a shred of evidence to show it achieves anything.
It's automated whack-a-mole that does nothing to your bottom line at best and at worst gets you 1300 negative links on google about your company.
I'm sure Ella is delightful, but the company she works for, I find it hard to find any respect for. Aside from the fact people pay him for a computer to send out DCMAs. That's pretty smooth.