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Few products are one off buys. The companies selling them don't want something a customer will buy once or twice and then never. Repeat selling to the same customer is often the key to success.
so a company will look at it's customers needs, likes and dislikes, etc. Then design a product to meet those needs. Trying to make it as hard as possible for others to duplicate. Because they know the bast sales figures come to those who produce the best sales over and over again with the least effort.
A Fizzy drink of Burger company can spend a fortune on marketing to get a one off sale, getting the buyer to buy again depends on customer satisfaction. And the lack or number of the competition.
Some in porn did this, Wicked, Vivid, Evil Angel, Private and many more. A few did this in online porn. Met Art, Perfect Gonzo, etc.
You can draw your own conclusions to this.
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