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Sorry, I did not see your latest response, this may be too late.
My memory is weak on this topic, but there is a script that works with html5 players. It is a javascript library. What is does is read the current event state of the duration on the video player. For example, if it is at 15 seconds in the video showing a Big Mac, you can trigger a McDonalds popup, if at 45 seconds it shows a whopper, you can trigger a Burger King popup. The event is custom, so you can do whatever you like at whatever duration. It is very smooth, so as a second example, let's say you created a video of yourself selling something and then you want people to sign up to your newsletter, at that very second you mention newsletter, you could trigger a modal window to ask for the users email.
I apologize, I forget the name of it, but I am sure someone around here may remember it.
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