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Most sites just list all the billers on the same page. Even the biggest most profitable sites do this, so it can't be all bad. It may look like shit but if you bury it deep enough in your footer no one will see it. You can also change the colors of the text to somewhat hide any unwanted text, just a shade lighter so it's there but you don't see it unless you're looking for it.
I gave up trying to understand 3rd party biller rules, as none of them ever made sense and what would would say is a rule from Visa or Master Card is not a rule for another processor. The rules change depending on what biller you're with and they always point the finger to Visa or Master Card.
That said, Zombaio sets you up as a pseudo Euro company. This is how you avoid the Visa fee. They have Euro MC & V rules to go by and not the same American rules the other billers do. So that could be the issue with why one makes you do it and another doesn't. But like I said before, I've found most billers to have rules that others don't, so who knows.
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