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What if you have some friends over to watch a movie you just bought on DVD? Now the friends saw the movie and they don't have to buy it.
Lending books..... that's hard. We don't allow people to "lend" their passwords to other people. That said, if I have a book in my house and my GF wants to read it, of course she can. Same with watching my movies. There are no sales lost here because there is no way she would buy the same thing living under the same roof.
But your friends.... yea, that's difficult. You're not copying the book and giving or selling it away to many people, like what happens with normal piracy, but you are costing the seller one possible sale, maybe. But how many people lend books to lots of people? If I think of it like a password, I really don't care if a guy shares his password with ONE person. Big deal. But if he posts it online for everyone to have, then we have a problem. If I owned a book store, I'd probably feel the same way. Lend it to a friend, OK. Copy it and mass distribute it, you're a pirate.
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