Quote:
Originally Posted by stocktrader23
No Paul, it is not.
1) Data can tell you anything.
2) The more traffic you have the faster that data comes in.
3) Manwin has enough traffic to know more about what converts in 24 hours than you've learned in 24 years.
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Now I get what you're saying and it's spot on.
Give free movies to millions and eventually the data will tell you what one works the best.
I suppose you're spot on right here and if that's how it's done today then no wonder the buyers don't buy like they used to. Because by the time you've finished testing the buyer has become a freeloader.
Here's the way us old codgers did it in the days before you bright young things. We took a person like Steve Hicks or Lindsay Honey and listened to their thoughts and ideas of how to put together a site for glamor or Gonzo site. We put them in charge of building the product to what ever level we wanted. We ended up testing whether a girl in black stocking worked better than a girl in white stockings or a picking up a girl on the street or in a train worked best.
Usually we found they both worked.
OK extreme example. A marketing term that has been used for a long time is this one.
During WW2 the best way to bring down a plane from the ground was to pepper the sky with Ack Ack. Today they use a guided missile. WW2 had a 1-100 chance of a shell hitting a plane. Missiles are 90% effective, if a lock can be acquired.
Yes it's technology, it illustrates the point a guided missile is better than a blanket tactic.
It didn't take me 24 years to learn. It took about 16. From 0 to 16 years of age.
Now if you take a guy who knows his niche, style, the problems of presenting it in today's business world. Then you're testing a great product. Not throwing up 100,s of free samples to millions of consumers to find what works where and for what.
Think about what I'm trying to say to you, then look at where your traffic converts best. A site put together by a guy who knows what he's doing. Or a site where the guy is still testing?