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Old 12-21-2011, 11:01 AM  
thmvp20
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What effect do Pop Ups have on Signup frequency?

I have a question and I know at least one person reading this will have the answer (from experience).

This is my situation:

Like everyone, I'm always looking for opportunities to increase my income. I have built a fairly large network of sites in the past year (speaking relative because I work independently) and combined they get a decent amount of traffic every day.

So I found a site that pays $3 per 1000 popup ads. It's one of those popups that occur when the visitor clicks something on the site. So if they visit the site and do not click anything, there is no popup.

I think $3/1000 is a good rate (and if you have a better rate, please share) but what is the catch?

The catch is, it's not just 1 annoying pop, there are 2 ugly popups that show up upon the first link clicked on the site. I suppose the good news is, the popups only show up on the first click, all clicks on my sites after that are clean.

(if you want to see this popup code in action, you can see it at EVANOTTY.NET and clicking any link on that site)

My question is if anyone has been in a similar situation and tested their signup ratios before and after adding popups to their sites and whether there was a drop in signups and if there was a drop, was that drop significant?

I have a theory that this will have a significantly negative impact on signups because... let's just imagine this scenario: Visitor comes to site, watches a preview video, clicks "WATCH ENTIRE VIDEO" link, and suddenly 3 sites popup, with the signup page buried somewhere in the mix. Some visitors might say "what the fuck is this" and not only close the site and the potential sign up form, but they might decide not to come back either. I think this is a realistic scenario... at least that is probably how I would feel in that situation.

..but that's just a theory, some of you might know the real answer based on experience.

Thanks for reading.
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