Originally Posted by kane

When you read that release that Gideon posted it looks like he- meaning Will I Am- (and so I would assume the others as well) signed a pretty broad based release, did some kind of work for them of some kind or made an appearance of some kind for them and then it ended up in this video appearing to be an endorsement of the service.

I don't doubt some of them knew they were endorsing it. Kim Kardashian would endorse the holocaust if you paid her enough, but I would guess some of them didn't fully realize what they were getting into and weren't smart enough to fully read the release.

After all, this is a signed release, but it from a few months back and we have no idea what he signed it for or what he was doing for them when he signed it.