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CCBill can blacklist the guys email so he can't sign up for any CCBill sites.
People are fierce with their money. They think since they pay for internet, why should they pay for a website. Or their drunk when they signed up and convince themselves the page they entered CC info was misleading and they did not think they would get charged.
So they wake up, run to their computer, check their bank statement and see the charge. Most likely they spend all day calling the bank, going to the bank, and demanding a charge back for fraudulent transaction.
In addition, they call CCBill and demand a refund while yelling at the rep.
That's just how people are.
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