Quote:
Originally Posted by Paul Markham
The key isn't in the traffic, not in the price f a join. It's about conversion ratios and retention.
Let's say they pay $5 a month to affiliates. But the average membership is 12 months and conversion ratios is 1-200. On a mainstream porn product that could be loads of traffic, lots of them buying and staying for a long time.
Better than the one off $50 where 1-500 convert or 50% rev share on 2 months at $30?
They are obviously making money. So they must be doing something right.
|
Paul, you have some weird ass war with those with traffic and it's clouding your judgment. Same thing with price of a join. We all know that retention matters but certain content limits you in the amount of traffic you can send. It doesn't matter if you convert 1:50 on a website with an average retention of 12 months if you can only send 50 or 100 hits per week. It is perfectly OK to promote or own a site that converts 1:50 with limited traffic availability AND promote or own a site that does 1:1000 conversions but allows you to generate millions of visits per month.
And of course price matters, I'm sure I could sell a $5000 membership at some point but I'm not going to sell 1000 of them. Traffic + conversions + retention all work together and those numbers will vary based on what kind of site it is, the kind of content offered, how old the site is and even what kind of tools are available to promote it with.
But whatever reason you hate those with traffic, you need to get over it. If I have a million hits per day I am OK. If you have a million sets of content you aren't necessarily making a dime. I can send those million hits to one of thousands of websites, start my own, buy content from hundreds of places or even send it to something completely unrelated and still make money. Now let's see you say the same about a content store with no customers or a paysite with no traffic.
__________________
Hands Free Adult - Join Once, Earn For Life
"I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be."