Originally Posted by Paul Markham

The key isn't in the traffic, not in the price f a join. It's about conversion ratios and retention.

Let's say they pay $5 a month to affiliates. But the average membership is 12 months and conversion ratios is 1-200. On a mainstream porn product that could be loads of traffic, lots of them buying and staying for a long time.

Better than the one off $50 where 1-500 convert or 50% rev share on 2 months at $30?

They are obviously making money. So they must be doing something right.