Originally Posted by DWB

I think the difference here is, .XXX is spending a shit load of money on advertising, everywhere. They are making the public aware that it exists and you can find porn there. From youtube, to TV, to Howard Stern, they are putting the word out and that WILL make curious porn lovers look.

It is not a get rich tld by any means, any domain is what you make of it, but if they spend enough making the public aware, it just may work. I would expect type-ins to be high on these as people look for various words.xxx just to see if they are there, as the ads suggest.