Gotta love these types of magazine headlines. Inc made me look. Quite an interesting analysis though regarding this app's impact on search. Check it out at: http://www.inc.com/jeff-haden/siri-a...e-know-it.html
But what it does mean is that your current SEO strategies will have to adapt and change as well. For example, Siri and similar apps to come:
* Will often bypass search altogether. Ask Siri to "find the closest Italian restaurant" and the result is based on your current location and data from Yelp. Clawing your SEO way to the top spot on Google for "Philadelphia Italian restaurant" won't matter.
* Will place added emphasis on local. As a result, savvy small businesses that don't rely on e-commerce will spend even more time optimizing listings on Foursquare, Yelp, Facebook Places, etc. For example, Yelp recommendations are currently embedded in Siri responses, so Yelp optimization matters more than SEO.
* Will make PPC irrelevant. Without a search engine involved, there is no PPC. If you rely heavily on PPC campaigns to drive traffic, your total ad serves could steadily decline.
* May change the social media marketing landscape. Say you own a bed and breakfast. Your inn has a number of great reviews on TripAdvisor, partly because you offer incentives to guests who post a review. That's awesome? but what if the (eventual) Android version of Siri only includes results from TravelPost? If that happens, a major chunk of social media marketing disappears.
So what should you do?
* Will often bypass search altogether. Ask Siri to "find the closest Italian restaurant" and the result is based on your current location and data from Yelp. Clawing your SEO way to the top spot on Google for "Philadelphia Italian restaurant" won't matter.
* Will place added emphasis on local. As a result, savvy small businesses that don't rely on e-commerce will spend even more time optimizing listings on Foursquare, Yelp, Facebook Places, etc. For example, Yelp recommendations are currently embedded in Siri responses, so Yelp optimization matters more than SEO.
* Will make PPC irrelevant. Without a search engine involved, there is no PPC. If you rely heavily on PPC campaigns to drive traffic, your total ad serves could steadily decline.
* May change the social media marketing landscape. Say you own a bed and breakfast. Your inn has a number of great reviews on TripAdvisor, partly because you offer incentives to guests who post a review. That's awesome? but what if the (eventual) Android version of Siri only includes results from TravelPost? If that happens, a major chunk of social media marketing disappears.
So what should you do?
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