Quote:
National Retail Federation said that shoppers planned to spend/spent
2011 - $72 each
2010 - $66
2009 - $56
2008 - $67
2007 - $65
A record-setting 70% of Americans (68.5%) planned to celebrate Halloween in 2011, up from 64% in 2010.
Involvement in other Halloween activities was up when compared to last year. More planned to get a costume for themselves (43.9% vs. 40.1% in 2010), go to a party (34.3% vs. 33.3%) or visit a haunted house (22.9% vs. 20.8%).
Despite this increase in spending, most consumers (87%) at least said they'd try to spend less. How? Some (16.6%) used last year's costume, more (18.9%) made their own costume and most (40.2%) promised to buy less candy. The state of the economy was driving this for nearly one-third of Halloween shoppers.
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Seems that the increase in spending is because more are going to celebrate it this year than last year.
Frankly, I think people are just so tired about worrying about everything that they just want to have a good time. i.e. being fed up with watching every penny and needing to have some fun for a change.