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I just read an article that spending on home video entertainment is up for the first time since 2008.
I think a lot of it has to do with the fact that people are spending money more wisely right now. If I take the girlfriend out to dinner and a movie I can easily drop $50-$75 depending on where we eat. But I can get a Netflix movie and make something at home for very little.
I think the Halloween is the same thing. Families can afford to spend $20-$30 on something like this that the whole family can be involved in and have fun with. They just aren't doing other, bigger, things.
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