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I was actually listening to an explanation of the numbers yesterday on CNN...
The fact that so much is being spent on Halloween is actually a sign of HOW BAD THE RECESSION IS.
Sounds counter-intuitive, but the lady was saying that an analysis of spending during holidays always indicated that Halloween spending goes up when the economy goes down. Her theory is that if people need to relax and enjoy themselves with a holiday, Halloween is an easy one because it's just a quick, cheap one day holiday with no gift buying.
Christmas is the opposite. Makes sense to me.
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