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According to publicly available documents, the National Fluid Milk Processor Promotion Program has annual revenues of approximately $110 million. They use this to fund various marketing efforts, including a couple of ad campaigns, among other things. Clearly, if these guys wanted it, they could afford my domain.
I don't have an official link for the California Milk Processor Board, but according to this article in the UC Davis Innovator, in 1999 their revenues were a more modest $27 million a year, which they use for the "got milk?" ad campaign among other things. Maybe it'd be a bit more of a stretch for them, but they could afford it too if they wanted.
So what he's saying is these milk organizations don't even want it.
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