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Originally Posted by NoWhErE
Do you buy bottled water because of the content or because of the idea that bottled water is better than tap water?
Fact is there is no difference, water is water. You were sold some nice words that made up a nice story that makes you feel better about drinking water from a bottle.
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Put a truck load of bottled water outside a shop selling bottled water and see what it does to shops sales. Damian got it spot on.
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Does the surfer stay purely for content? No. Most porn is the same shit. In & Out, Cumshot, End Scene. What they stay for is the fantasy they can create in their minds. Thats what the wording and presentation (aka marketing) is for and thats whats keeping them there. If you can promise something that interests the surfer and then deliver on your promise, you're set.
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You hit the nail on the head with
Most porn is the same shit.
That's the problem today. So much porn is the same shit. People who have sites with content that isn't the same and not shit, enjoy better conversions and better retention because of the better and different content. Not talking niches here.
Like FTV, Alsscan, Met-Art. When you apply the same or a little less marketing to it you get a far far better results. You don't have to sell so hard if you're the only guy in the mall with the great products. When it comes to visual content all you
have to do is let them see the visual content. Add some nice words, but the content has sold itself.
Example. A guy selling a Ford is up against 10 other car dealers, selling a similar product. He has to work harder than a guy selling a Rolls Royce, this guy opens the door and lets you into the showroom. After maybe qualifying you can afford one.
My original question comes right back at you. Is it affordable today?
I've been around online porn for well over 15 years. And in the last 12 few people have been able to afford to employ top shooters. A lot of BS was put out, if you were around then, that the surfer wanted the content online was able to afford then. Well today we can afford better and have Twistys, Met-Art, Sapphic, Brazzers and more with good to great content and the shitty sites are sunk or sinking. Did the audience change or the ability to pay?
Fabian was telling us the porn surfer didn't want LA Valley Porn, imagine my shock when I opened Brazzers and saw LA Valley Porn.
Yes good marketing is good. Good porn is better.
Simply because the number of people who can do good marketing is large. The number of people who can shoot good porn is small. And anyone who thinks good porn has anything to do with image definition or lighting is in the wrong business. Anyone can buy a decent camera and shoot with it. Lighting for a video never was hard except at the top levels, get a monitor and check it. Lighting for film was a bit harder, but not that hard, as I could do it and it's well known I'm an idiot.
The skill in shooting porn is a skill in being able to get a model who is only there to earn money, no intentions of enjoying herself and wants to be in and out ASAP. To look like she would fuck you for a pizza and bring ice cold beers with her. That's a skill very few have.
Then having the budget to shoot some scenes. They cost money to get right. Got right they are worth to the shooter more than online was prepared to pay.
Good marketing is a field most can achieve and not costly. Good porn is a field few can achieve and costly. But the ROI on good porn used to be far better than on good marketing in online porn.
Few sites would ever pay $3,000 for a solo girl scene. But that's what top shooter could sell them for offline. So online ended with
Most porn is the same shit.
And the surfer knows it and doesn't stay long and is hard to convert, no mater what you promise him.
We've been upping the marketing game for the last 12+ years and look where we are now. Loads of sites with tons of traffic and few joins. Because
Most porn is the same shit.
Robbie is spot on, if you want to turn this ship around you need to up the content game, or do you still think there's room to up the marketing game after 12 years of doing nothing but?
Robbie if you're selling Rolls Royces you don't need a marketing expert. You need someone to open the door.
And that's why content is King.
It's fucking hard and expensive to get it to a good level. I shot a scene a few moths ago and you saw the state of me. I still shot a better scene than most of you online shooters. And movies is something I haven't done properly for years, concentrated on sets. Still not bad for an old invalid.
So can sites afford to shoot great content. Can they afford to make an improvement to their sites ahead of taking the joins or is it cheaper and no up front money. to just "market" more?