Quote:
Originally Posted by NoWhErE
Do you buy bottled water because of the content or because of the idea that bottled water is better than tap water?
Fact is there is no difference, water is water. You were sold some nice words that made up a nice story that makes you feel better about drinking water from a bottle.
Does the surfer stay purely for content? No. Most porn is the same shit. In & Out, Cumshot, End Scene. What they stay for is the fantasy they can create in their minds. Thats what the wording and presentation (aka marketing) is for and thats whats keeping them there. If you can promise something that interests the surfer and then deliver on your promise, you're set.
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I think the delivering on the promise is where it all happens. And that is what Paul is saying.
Problem is he is completely discounting all other factors.
Yeah...porn pretty much does sell itself..BUT, even before piracy and sites like pornhub, etc showing full scenes to millions of people a day...you STILL had to compete with other paysites for sales.
And yeah, that's where "marketing" came in and still does.
And there are a lot of different approaches.
Some guys are real successful crunching numbers, analyzing stats, A-B testing, making slight tweaks to text and/or graphics, etc.
Other guys are real good with having a "feel" for what works and doesn't work.
It's just a different way of doing things. But I've seen people have great success both ways.
And of course there are TONS of guys who think they know how to "market" that haven't got a clue. And it's easy to pick them out as they have nothing to show but a lot of talk.
I don't think that Paul is an expert at the marketing aspect. But I think he has a valid point that a lot of paysites are going to have to up their game as to what they are offering the consumer.
Of course he's taking the argument to the extreme to piss people off.
After all...he IS the GFY Troll Of The Year.
But no matter what Paul says or does...he'll never get any disrespect from me.
I'm in the PORN business. And 90% of the people on GFY have never even BEEN to a porn shoot. So Paul has my respect as a guy who actually DOES it (or in his case DID it for many years).
Marketing? Not so much.
But he's as good at marketing as the majority of broke ass losers on GFY for sure. lol