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Originally Posted by NoWhErE
Thats what "All Marketers Tell Stories" covers and explains really well.
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Thanks man! I will check it out for sure. It's always possible to learn more or gain new insights. I am always leery of marketing books because it always seems to be different ways of saying the same stuff... same with management/leadership. Same materials, just a new parable or example. I went through a phase where I was trying to learn and absorb everything I could and then realized all the "best sellers" tended to be very much like the previous best sellers. But Godin is certainly a very credible author, the videos I remember watching were very interesting and thought provoking. Definitely gave me a lot of food for thought.