Quote:
Originally Posted by TheSquealer
Its funny you said that about Seth Godin, I have a few of his books here but haven't read them. But you might have said that because of the "they buy an image" comment. I do think I recall Seth Godin saying that in a speech to Google, which I believe is where I got it.
It stuck in my mind because my ex-wife would say things like "please get me some water, but get the one with the mountains on it"... clearly she wanted to buy the image, not the water. It was at that same time that I happened to see that video which is why it resonated with me.
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Actually the water reference is more from "All Marketers Are Liars/Tell Stories". Most of what you've been saying is what Seth talks about in the book. Its by far one of his best.
