Quote:
Originally Posted by NoWhErE
Coudos to The Squealer.
Finally someone that understands and can properly vocalize what marketing is all about. You also obviously read Seth Godin books 
Seriously, you've hit nail on the head a dozen times in this thread. |
Its funny you said that about Seth Godin, I have a few of his books here but haven't read them. But you might have said that because of the "they buy an image" comment. I do think I recall Seth Godin saying that in a speech to Google, which I believe is where I got it.
It stuck in my mind because my ex-wife would say things like "please get me some water, but get the one with the mountains on it"... clearly she wanted to buy the image, not the water. It was at that same time that I happened to see that video which is why it resonated with me.