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As with just about everything in life, it is what you make of it. So many people in this industry are stuck in the 'if you build it, they will come' and the 'build it and forget it' mindset we were all in about five years ago. So, after bitching and moaning about the 'gayness' of Twitter at the start when others of us on here were jumping on it, they eventually stuck up a Twitter account. Then they did exactly nothing to nurture it or learn the power it can have for your business. Then, they say it is useless. Yes, it is useless if you don't USE it.
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