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Old 09-30-2011, 09:41 AM  
Paul Markham
Too old to care
 
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally Posted by Qbert View Post
Paul, you have no fucking clue who I am, how long I've been in this biz, or how much I do or don't know about porn.

Trust me, I didn't fall off the turnip truck yesterday. I'm currently in my 50's, started in the biz in my 30's. You do the math.

What you're saying only applies if you're talking about a niche where the overwhelming majority of your customers are within a single age group. There are damn few of those.

This biz has always been a matter of trial and error, repeating what works and dropping what doesn't, the trying something else. By marketing to a specific age group you risk alienating the others, and you simply can't get reliable data on surfer ages to know just how large a factor that really is.

You're just guessing. I don't make those kinds of major site changes based on guesses.
Any business that relies on trial and error, needs a lot of luck. Because guessing what works, doesn't work very often.

If you were 50 and been in business for very long, you would know that. Trial and error is useless offline. It will send you bankrupt.
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