Quote:
Originally Posted by Rochard
Didn't we try this already once - DRM?
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Yeah but it came at the wrong time and people weren't ready for it. It was way ahead of its time.
Back when DRM was being pushed heavily (around 2002-2003), more site owners were interested in the ability to turn off content access or require email collection or force viewing of ads (or other user behavior) than they were with actually protecting content. So it didn't really catch on.
Ironic that nearly 10 years later the industry that rejected DRM is crying out for a similar solution.
I think making the move to streaming is definitely a step in the right direction and one we urge our customers to take.