I'd love to know ctr to cams from a tube. I doubt very much they 'convert great' in the traditional sense, ie aim for cam traffic, ctr of 20+%, and decent (in todays market) ratios. They most likely convert well ratio-wise in actual click-thrus, but a ctr of <10% is pretty shit unless you have volume, which is obviously key as to whether the ROI is worthwhile - which I'm sure it is.
What I'm saying, in a fucking long-winded way, is 1:300 is a 'good ratio' on a site that has upwards of 20% ctr, but if you convert 1:100 and have a ctr of say 3%, you can't say it's a good converting site, per se.
I predict the above will be totally mis-read btw lol, late here (for me) so may not have come out as coherent as it could have
