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thats interesting. Where you running them in AU or world wide?
we have a number of clients that we put on FB but noticed over the past 6 months, the cost has increased dramatically, to where in some cases AdWords is less.
the thing that is nice about FB is you can specifically target demographics, versus it is not possible on AdWords search (not content). a lot of traffic on Google is people doing research or getting information, not really looking for specific products or services.
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