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I also tried facebook ads last year I think it was, and I did not have very good results from it at all the first time.
I think when using facebook ads you are better off sending them to a facebook page rather than an external site which I think was my main problem. I treid it again but sent the traffic to a page made up for the site and it worked better the second time. This was also for mainstream and I did not spend anywhere near the amount of money the OP spent.
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