Quote:
Originally Posted by DJ The Kid
What were the KPIs, how did you measure the success on FB vs. AdWords? Email list signups, sales, clicks, etc?
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I can't go into specifics of the campaign for obvious reasons, however the generality for outcome was measured by direct action by visitors to the targeted site pages and redemption of a coupon which provided the customer with a free product for walking into their nearest store and not needing to make a purchase.